Sailing the british virgin islands
We were selected to embark on a weeklong hands-on sailing excursion with LaloFitness.
The goal: To document the trip and provide compelling content for the company's marketing team.
Client • LaloFitness/ YesEscape
Task • Photo + Video Branded Marketing Content || Produce • Shoot • Edit • Scriptwriting • Voiceover • Media Placement
We were hired to create branded lifestyle content LaloFitness could use as marketing material for the launch of a series of luxury fitness vacations the company was intending to offer to the public. Building upon the themes of movement and exploration, we drafted a creative brief for the project based around a week-long sailing trip in the British Virgin Islands. It involved video work (with a voiceover) as well as photo and written content. These materials later led to the creation of Yes Escape, a website that offers global excursions.
We traveled in the comfort of 2015 51-foot luxury sailboat by Beneteau, a French sail and motor boat manufacturer famous for its innovation and passion for yachting.
Travelers had hands-on opportunities to sail while covering more than 75 nautical miles throughout this uniquely beautiful island chain.
F-Stop Tilopa Camera Backpack
Canon 5d Mark III
Canon 16-35 mm lens
Canon 24-105 mm lens
Mefoto Photo Tripod
Manfrotto Video Tripod
DJI Phantom 3 Pro Drone
GoPro Hero 4 Black Edition
Batteries, Chargers, Memory Cards