The Great American Road Trip
We were selected through a nationwide contest to represent LifeProof on a 15-week road trip throughout the western U.S.
The mission? To break for adventure.
Client • LifeProof
Task • Photo + Video Branded Marketing Content || Produce • Shoot • Edit • Public Relations • Social Media • Event Marketing • On-Camera Talent
We were hired as content creators tasked with representing LifeProof and its partners during its 2016 branded campaign, the LifeProof Unleashed Summer Road Trip. The company selected us from more than 500 pairs throughout the United States who applied for the opportunity. In addition to representing the brand at various events, we provided real-time updates to LifeProof's audience via their social media channels and created branded photo, video and written content for their marketing team to use to promote the company's products.
Submission / In order to be considered for this position, we co-produced a video that showcased our skills and experience. Together, we wrote and recorded a dynamic voice-over and cut together video footage we had shot previously for clients and our own personal projects. Because the LifeProof brand promotes a high-intensity, do-anything attitude, we wanted to pull from their visual branding strategy and incorporate these same elements into our submission.
Interview / Once the pool of entrants was narrowed down to six pairs of finalists, LifeProof flew us out to their headquarters to undergo a rigorous two-day interview process. Prior to the meeting, we drafted a marketing plan and created a sample shot list, which we pitched to the company's creative, social media and public relations teams.
Traveling from glacier-capped mountains and alpine lakes to sandstone arches and sun-bleached prairie, our itinerary took us from the Pacific to Austin, TX.
It's called an EarthRoamer and it's basically everything you could ever want if The Walking Dead ever becomes real life. Meet our trusty steed of choice.
Mefoto Photo Tripod
Manfrotto Video Tripod
DJI Phantom 3 Pro Drone
Rode Shotgun Microphone
GoPro Hero 4 Black Edition
F-Stop Tilopa Camera Backpack
Canon 5d Mark III
Canon 16-35 mm lens
Canon 24-105 mm lens
Canon 70-200 mm lens
Canon 50 mm lens
Canon 580 EX II Speedlight
Batteries, Chargers, Memory Cards