There They Go
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LifeProof

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The Great American Road Trip

We were selected through a nationwide contest to represent LifeProof on a 15-week road trip throughout the western U.S.
The mission? To break for adventure.

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The Deets

Client  LifeProof               

Task  Photo + Video Branded Marketing Content || Produce • Shoot • Edit • Public Relations • Social Media • Event Marketing • On-Camera Talent         

We were hired as content creators tasked with representing LifeProof and its partners during its 2016 branded campaign, the LifeProof Unleashed Summer Road Trip. The company selected us from more than 500 pairs throughout the United States who applied for the opportunity. In addition to representing the brand at various events, we provided real-time updates to LifeProof's audience via their social media channels and created branded photo, video and written content for their marketing team to use to promote the company's products. 

Submission / In order to be considered for this position, we co-produced a video that showcased our skills and experience. Together, we wrote and recorded a dynamic voice-over and cut together video footage we had shot previously for clients and our own personal projects. Because the LifeProof brand promotes a high-intensity, do-anything attitude, we wanted to pull from their visual branding strategy and incorporate these same elements into our submission.

Interview / Once the pool of entrants was narrowed down to six pairs of finalists, LifeProof flew us out to their headquarters to undergo a rigorous two-day interview process. Prior to the meeting, we drafted a marketing plan and created a sample shot list, which we pitched to the company's creative, social media and public relations teams. 

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The Particulars

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The Route

Traveling from glacier-capped mountains and alpine lakes to sandstone arches and sun-bleached prairie, our itinerary took us from the Pacific to Austin, TX. 

The Vehicle

It's called an EarthRoamer and it's basically everything you could ever want if The Walking Dead ever becomes real life. Meet our trusty steed of choice.

Gear:

  • Mefoto Photo Tripod

  • Manfrotto Video Tripod

  • DJI Phantom 3 Pro Drone

  • Rode Shotgun Microphone

  • GoPro Hero 4 Black Edition

  • F-Stop Tilopa Camera Backpack

  • Canon 5d Mark III

  • Canon 70d

  • Canon 16-35 mm lens

  • Canon 24-105 mm lens

  • Canon 70-200 mm lens

  • Canon 50 mm lens

  • Canon 580 EX II Speedlight

  • Batteries, Chargers, Memory Cards

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Stats:

106

days on the road

12,502

miles driven

Miles hiked

133.4

Lowest Temp

28º F

4

events attended

highest elevation

14,114 feet

3 a.m.

latest we hit the hay

16

NATIONAL PARKS

12

U.S. STATES

Highest temp

110º F

Lowest elevation

sea level

3 a.m.

earliest our alarm went off


The Dispatches

In the Press:


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