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LifeProof


Unleashed Summer Road Trip

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LifeProof


Unleashed Summer Road Trip

LifeProof Unleashed Summer Road Trip

Client LifeProof               

Task Photo + Video Branded Marketing Content              

Content Magicians • Matt + Hillary / There They Go

We were hired as content creators tasked with representing LifeProof and its partners during its 2016 branded campaign, the LifeProof Unleashed Summer Road Trip. The company selected us from more than 500 pairs throughout the United States who applied for the opportunity. In addition to representing the brand at various events, we provided real-time updates to LifeProof's audience via their social media channels and created branded photo, video and written content for their marketing team to use to promote the company's products. 

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What they're saying


“Hillary and Matt were able to stay on track, tell a story, and really represent our company in proper light. They stayed connected with me and our agency, worked through any issues on the road, and created fantastic content. I would suggest working with Matt or Hillary to anyone. They work great as a team, and are just fantastic to work with. ”

— Brady Fain, LifeProof Social Media Manager

What they're saying


“Hillary and Matt were able to stay on track, tell a story, and really represent our company in proper light. They stayed connected with me and our agency, worked through any issues on the road, and created fantastic content. I would suggest working with Matt or Hillary to anyone. They work great as a team, and are just fantastic to work with. ”

— Brady Fain, LifeProof Social Media Manager

Submission / In order to be considered for this position, we co-produced a video that showcased our skills and experience. Together, we wrote and recorded a dynamic voice-over and cut together video footage we had shot previously for clients and our own personal projects. Because the LifeProof brand promotes a high-intensity, do-anything attitude, we wanted to pull from their visual branding strategy and incorporate these same elements into our submission.

Interview / Once the pool of entrants was narrowed down to six pairs of finalists, LifeProof flew us out to their headquarters to undergo a rigorous two-day interview process. Prior to the meeting, we drafted a marketing plan and created a sample shot list, which we pitched to the company's creative, social media and public relations teams. 


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#lifeproofunleashed


#lifeproofunleashed


106 DAYS  •  12 STATES  •  16 NATIONAL PARKS  •  12,586 MILES

That's a Wrap

We set out to create an engaging experience infused with that kick-ass LifeProof attitude.
Producing this behemoth of content was one helluva ride.

Let’s work together.