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LaLoFitness


sailing the british virgin islands

 

 

 

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LaLoFitness


sailing the british virgin islands

 

 

 

Client LaloFitness/ YesEscape            

Task Photo + Video Branded Marketing Content              

Content Magicians • Matt + Hillary / There They Go

We were hired to create branded lifestyle content LaloFitness could use as marketing material for the launch of a series of luxury fitness vacations the company was intending to offer to the public.  Building upon the themes of movement and exploration, we drafted a creative brief for the project based around a week-long sailing trip in the British Virgin Islands. It involved video work (with a voiceover) as well as photo and written content. These materials later led to the creation of Yes Escape, a website that offers global excursions.

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Wander Out Yonder


Wander Out Yonder


Crafting the 'Yes escape' story.

Yes Escape's original brand initially began as a travel offering of LaloFitness, a California-based personal training company. It promoted fitness and "lifestyle vacations" to adults who were interested in more than just sitting on a beach when they travel. But as the trips grew in popularity, the organization was faced with a new set of challenges: how to separate the travel arm from the fitness company, the need to expand the brand's reach and how to communicate in one effective voice. Our contributions enabled staff to use high-quality branded content with press releases and across social media, build a standalone website to promote Yes Escape and to focus on something more important than marketing - the guests.

Making it personal.

LaloFitness is one organization with a variety of offerings. We equipped them with a distinctive brand that's easy to recognize and execute across every medium.

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Hidden Wonders


Are Waiting to be uncovered

Hidden Wonders


Are Waiting to be uncovered

THAT'S A WRAP

We set out to turn the perception of a fitness vacation on its head. With fresh content and a more streamlined brand identity, YesEscape has been able to show vacationers, travel enthusiasts and everyone in between exactly why they need to reserve their spot now.

Let’s work together.