WE MADE LIKE KEROUAC AND TOOK EARTHROAMER ON THE GREAT AMERICAN ROAD TRIP, SEEKING OUT SOME OLD-FASHIONED ADVENTURE AS WE WENT.
EarthRoamer makes custom luxury Xpedition vehicles that not only look great, they take punishment. When the sun's at its worst, these bad boys have AC, 90 gallons of fresh water and a retractable awning. In the thick of winter, they've got a water heater, an induction stovetop (for some soup) and WiFi - so you never have to leave if you don't want to.
With hiking boots, flannels and headlamps, we traversed the American West to document the EarthRoamer XV-LT in just the conditions these behemoths were designed to withstand. We returned three-and-a-half months later with videos for social, stories from the hundreds of people we invited into our roving "summer home" and a whole catalog of photos showing the vehicle in action as it devoured every mile.
Client • EarthRoamer
Task • Photo + Video Branded Marketing Content, Field Ambassadors
From Albuquerque to Antelope Canyon, we sought the wildest, most rugged corners of the American West. What we got was nasty gale winds, unrelenting heat and raw, deserted terrain. Tire pressure dialed and four-wheel-drive in low, we crawled rock, shimmied cliffsides and navigated ice, wind, sand and sleet.
We even changed a flat -- all 215 lbs of rubber and metal -- by ourselves. Lewis and Clark bravery and a few pep talks got us through it. Few vehicles could withstand the beating the EarthRoamer takes.
And still look good doing it.
That’s a Wrap.
The only other thing a badass vehicle needs is a badass road trip. We put the EarthRoamer XV-LT through its paces in snow, rain, sleet, sand and everything in between. And have the footage to prove it.